Brand Voice Guide
Most tone-of-voice documents are three adjectives nobody can act on.
- Voice principles stated as decisions, each with a do and a do-not example.
- Words to use and words to avoid, drawn from your category and audience.
4 tools
Every other tool in Beanoc produces better output when the strategy underneath it is written down. This hub is where that happens: the brand voice guide that every generation then reads from, the positioning map that shows where you are genuinely distinct, the persona that defines who you are writing to, and the launch plan that sequences it all.
Most tone-of-voice documents are three adjectives nobody can act on.
This AI content generator writes fifteen taglines grouped into strategic territories — outcome, belief, category challenge, simplicity, craft — so the shortlist represents real alternatives rather than fifteen near-identical phrases..
This AI marketing tool takes your product and named alternatives and builds a positioning map — the two axes buyers actually decide on, where each player sits, and the messaging implications for you..
This AI marketing tool turns a launch date and a team size into a phased plan — pre-launch, launch week and post-launch — with channels chosen for your audience and an asset list per phase..
Most voice guides are written once and never opened again. The one Beanoc produces is designed to be saved into your workspace, where it is injected into every subsequent generation automatically — so the guide changes what gets written instead of describing what should have been.
The competitive positioning map works from the claims your competitors actually make and finds the axis where your difference is real and defensible. Where it cannot find one, it says so — an uncomfortable output that is more useful than an invented advantage.
A launch plan for one founder should look nothing like a plan for a team of eight, yet most templates ignore headcount entirely. The launch plan builder works backwards from your date and scopes the channel list and asset load to the people who will actually do the work.
Save it once in Settings and every tool in the library applies it — ads, emails, product copy, social — without you pasting it into each brief.
It can structure and sharpen the analysis; it cannot observe your market for you. Supply what your competitors claim and how they price, and the tool maps the gaps. It will not invent competitor data it has no way of knowing.
Positioning, personas and launch planning sit on the higher tiers because they are the most involved prompts in the library. The pricing page lists exactly which tier each tool belongs to.
Seven days of full Starter access, then $19/month. Cancel in one click from billing.
Start your $1 trial