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Analytics & Insights

AI marketing KPI interpreter for the metrics you already track

Paste in your KPIs — CAC, conversion rate, retention, whatever you report on — and this tool explains what those numbers mean when read together: where there's tension between them, what a change in one likely means for another, and what's worth watching. It works only with what you enter; there is no dashboard connection and no external benchmark data behind it.

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What the marketing kpi interpreter gives you

  • A plain-English explanation of how your pasted KPIs relate to each other, not just a definition of each one.
  • Tensions or trade-offs flagged between metrics, such as one improving while a related one worsens.
  • A short list of what to monitor next based on the specific numbers you shared.

Who it is for

Marketing managers and founders who report on KPIs regularly and want a second read before presenting them.

Why it is different

It reads your KPIs relative to each other rather than defining them in isolation, and never claims an industry-standard 'good' number it hasn't been given.

Example: Interpreting a pasted set of monthly SaaS KPIs

An illustrative brief and output written by our team to show the format. It is not a customer result and makes no performance claim.

The brief

Pasted KPIs
MRR £42,000, churned MRR £2,600, new MRR £3,100, active accounts 210

The output

Worked arithmetic

  • Net MRR change: £3,100 − £2,600 = +£500
  • Gross churn rate: £2,600 ÷ £42,000 = 6.2% of MRR for the month
  • Average revenue per account: £42,000 ÷ 210 = £200

Reading

  • MRR is growing, but only barely — new MRR is just £500 ahead of churned MRR.
  • A 6.2% monthly gross churn rate is high enough that fixing retention would likely move the net number more than adding new sales volume — stated as a reading of your figures, not a benchmark comparison.

How it works

  1. 01

    Fill the brief

    Guided fields ask for product, audience and outcome — no prompt writing.

  2. 02

    Generate

    The AI KPI interpreter for marketing runs server-side with your saved brand voice applied.

  3. 03

    Ship it

    Copy the structured output, or find it again in your searchable history.

Marketing KPI Interpreter FAQs

Can it tell me if my KPI is good compared to other companies?+

No — it has no industry benchmark data and won't invent one. If you supply a target or comparison figure yourself, it can assess your number against that.

Does it just define what each KPI means?+

No, definitions alone aren't the point — it explains how the KPIs you pasted relate to and affect each other, which is usually more useful than a glossary entry.

What KPIs can I paste in?+

Any marketing metrics you track — spend, CAC, conversion rate, retention, LTV and similar. Include the time period and any context so the interpretation is grounded.

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