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Audience Research

AI voice-of-customer research assistant for feedback you already have

Paste in customer feedback from reviews, support tickets, sales call notes or survey responses, and this tool organises it into clear themes, flags overall sentiment per theme, and ranks what shows up most often. It only works with the text you provide — it has no access to your CRM, review platforms or support tools, and it will not manufacture quotes or feedback that wasn't in your source material.

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What the voice-of-customer research assistant gives you

  • Feedback grouped into clear themes, with the number of mentions behind each theme shown.
  • A sentiment read per theme, distinguishing genuine praise from mixed or negative feedback.
  • A priority ranking of themes based on frequency and severity in the text you provided.

Who it is for

Product and customer marketing teams sitting on unstructured feedback who need it organised into something actionable.

Why it is different

Every theme and quote traces back to text you actually pasted in — nothing is synthesized from outside data or presented as feedback that wasn't really said.

Example: Building a voice-of-customer input brief for a pet food subscription

An illustrative brief and output written by our team to show the format. It is not a customer result and makes no performance claim.

The brief

Product
Fresh, portioned dog food delivered weekly
Input material
Support tickets and cancellation survey answers (user-supplied, not fabricated)

The output

Structure for the analysis

  • Section 1 — Recurring phrases: pull verbatim language only from the material you paste in, never invented.
  • Section 2 — Cancellation reasons grouped by theme (price, portion size, delivery timing).
  • Section 3 — Gaps: what customers seem to want that isn't mentioned anywhere in current marketing.

Output note

  • If no source material is provided, the tool returns hypotheses clearly labelled as such — it will not invent tickets or quotes to fill the gap.

How it works

  1. 01

    Fill the brief

    Guided fields ask for product, audience and outcome — no prompt writing.

  2. 02

    Generate

    The AI voice of customer research tool runs server-side with your saved brand voice applied.

  3. 03

    Ship it

    Copy the structured output, or find it again in your searchable history.

Voice-of-Customer Research Assistant FAQs

Does this tool pull feedback from my review sites or support tool automatically?+

No, there's no integration. You paste in the feedback text yourself, from wherever you've exported or copied it, and the tool organises exactly that.

Will it make up customer quotes to fill out a theme?+

No. It only surfaces themes and quotes that are present in the text you pasted in. If a theme is thin, it says so rather than padding it.

How much feedback do I need for useful results?+

There's no strict minimum, but a few dozen pieces of feedback usually produces more reliable themes than just a handful, since patterns are more visible at that volume.

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